And now for something completely different...

Jason Davis is on to my side project.

About 5 years ago, I came up with a really simple idea: what if you could take zero calorie water and put all those great electrolytes and antioxidants in there that people crave when they're in athletic events or when they're sick? The result - Vitamin Water, which sold to Coke for over a billion dollars this year. Except it wasn't me that sold it.

I tried to keep my wife away from the newspapers and business sections on the day of the sale, but she eventually saw it. So she made me promise the next time I had a great idea that I would jump on actually doing it - which I made my New Year's resolution. No matter how crazy it was.

Yesterday, a friend of mine and I launched something fun but kind of nuts. It was based on an idea he told me about while we were on a Jobster Tour early this year in January - and the more I thought about it, the more I liked it - if you could make everything you eat taste like something, what would it be? For some reason, Homer Simpson's voice immediately came into my head: "mmm... bacon." When I told my wife, she had one word for me: "Yes."

So that's what we launched yesterday, thanks in large part to a lot of friends and family that helped out: J&D's Bacon Salt, a zero calorie, zero fat, vegetarian and kosher-certified seasoning that makes everything you eat taste just like real bacon. It might be the most random, most unusual thing I've ever done - but it seems to be working. On our first day open for business, we had over 100 orders, a bunch of online forums popped up, and the sales keep coming in from all over the country. We're also going to launch in about 100+ store locations and on Amazon.com in the near future, with more coming soon. For now, you can buy from our website if you're interested.

And for those of you that have asked, I'm not giving up my day job. I'm still in the recruiting game!!