A few weeks ago, I saw a TV commercial for a staffing firm that caught my eye. The spot was professionally produced and was on a reputable channel during at least what I think was a good show. The surprise for me was the ending - it was a staffing firm that I had never heard of. Unfortunately, I can't remember the name of the firm (repetition is key in advertising and I was on the road, so I never got to see it again).
Recently, I learned about the company that produced the ad, a firm called SpotRunner. Their business model is quite interesting - make thousands of stock spots that are inexpensive to configure for a company and buy less expensive local inventory on TV stations (which can cost as little as $250). In essence, they're trying to be the Google of local TV advertising.
The beauty of their model is that TV spots in local markets really aren't that expensive, it's just been the production of spots that's been cost- and quality-prohibitive. As an example of how inexpensive it can be, I created a sample media plan targeting Seattle East-siders (tech country) for $1,000 with a spot that would run 133 times over 4 weeks on Fox Sports NW (Mariners station), FX, TNT, and the History Channel. There are also 21 canned spots to choose from in the employment category.
There's a good opportunity in there for staffing firms and companies that recruit for high volume and/or field positions - and this could also be a very effective option for job fairs and hiring events. Run and check it out.