While trolling the Web the other day, I saw a relatively new technology that I believe has some applications in the recruiting world: IntelliTXT.
What is IntelliTXT? In their own words:
IntelliTXT in-text advertising allows words and word phrases across the internet to become opportunities to engage. IntelliTXT is delivered in a user-driven format allowing you to engage with your audience while they are reading content that is relevant.
Imagine that you're on a blog or website that is displaying content that you're very interested in. Suddenly a word or phrase - like Internet sourcing - catches your eye. You notice that it's green and double-underlined, and when you roll over it, a highly relevant offer is served up to you for a company in your area that is looking for Internet Sourcing talent. Ads can be served up in a number of formats including text links, pictures or even video - check out an example here:
http://www.intellitxt.com/casestudy_eidos.html
The real question here is will people really choose to be advertised to and actually roll over the text to see what's beneath it? For companies like Microsoft, Ford, Sony, Charles Schwab, Johnson & Johnson, McDonald's, Nike, BP and Warner Bros. that choose to use this form of advertising (their marketing departments, not recruiting as far as I know) the answer is yes. And even if the answer is no for a majority of people, with the average click through rate for a banner campaign being less than 1%, the economics of such a campaign may still be attractive given the highly targeted nature of this form of advertising.
I've started to see this type of advertising pop up in all sorts of places, so it merits watching from a recruiting perspective if a company will (or already has) decided to corner the market on specific in-demand keywords and skillsets. If anyone has tried this, please let me know by posting a comment below or emailing me at dave@talentsparkcreative.com.
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